Sparks Grove
Insight Senior Manager
Atlanta, GA


Sparks Grove has a mantra: Unleash Potential Together. For our clients, it means we challenge thinking and build capabilities, so that after each engagement, they are left stronger and inspired to do more. With our colleagues, it means fostering an environment where bringing, shaping, growing and sharing ideas isn’t just encouraged—it’s expected. And within our communities, it means we give of our skills, time and passion to make them more prosperous.
We work with some of the largest brands on the planet – doing everything from growth strategy, to the next big idea, to designing their next great experience.  This is not a cookie cutter role. We need you to be lead a team, collaborating with strategy, user experience, creative and technology folks and – most importantly – our clients, to create some amazing work. You’ll work across all mediums. You’ll never do the same thing and you’ll have to get comfortable with being slightly uncomfortable. 

Senior Managers fill the role of Project Team Member, Project Manager who are expected to lead and guide cross-functional teams to deliver projects within the constraints of schedule, budget, and scope
Example responsibilities entail:
  • Partnering with clients to uncover business needs and objectives, craft appropriate strategies, and identify/implement efforts to help achieve client goals
  • Conducting secondary research to glean relevant insights from both qualitative and quantitative data sources
  • Designing and conducting primary research for projects with partnership/oversight from the Insights & Strategy practice lead.  Example responsibilities include:
    • Determining when and how to use different market research methodologies (both qualitative and quantitative)
    • Designing research plan, writing qualitative discussion guides, conducting qualitative research (one-on-one interviews, focus groups, ethnographies, etc.)
    • Overseeing partners in the fielding and analysis of quantitative research
    • Identifying and synthesizing key insights from research into a concise story for the client
  • Developing insights-based, comprehensive marketing strategies and tactical recommendations.  For example:
    • Weaving together insights from numerous sources (e.g. secondary research, primary research, etc.) to tell a concise and meaningful story to the client
    • Identifying and applying strategic frameworks to communicate client recommendations
    • Writing briefs to explain the objectives, strategic role and guidelines for the Creative Team to develop Marketing tactics
  • Assuming responsibility for all aspects of the project life cycle including: project proposals and business cases; charters, plans, resourcing, and budgets; financial reporting, status reports; issue management and risk mitigation; communication plans; delivery and project close out
  • Helping the Lead of the Insights Practice area continue to build and grow the practice by developing internal training, processes and procedures
  • Overseeing multiple research projects at one time with less experienced researchers, providing guidance as needed
  • 10+ years experience in at least one of the following industries: market research firm, market research department within an agency or client-side, management consulting, advisory, professional services and/or Big 4 consulting or strategy experience
  • Experience designing and executing qualitative marketing research (e.g. Interviews, Ethnographies, Focus Groups, etc.)
  • Experience designing and overseeing quantitative research (e.g. online surveys)
  • A demonstrated ability to partner, collaborate with and lead a diverse range of resources and personalities with distinct perspectives
  • Highly proactive, self-starter is a must
  • Strong problem solving skills including critical thinking, data analysis and synthesis skills
  • Strong presentation development and storytelling skills
  • Strong facilitation, team building and relationship management skills
  • Ability to prioritize across projects and internal tasks
  • Comfortable leading and managing across multiple workstreams at one time
  • Ability to thrive in a dynamic work environment
  • Ability to train junior Insights team members
  • Ability to build and maintain relationships with mid-level to senior level clients
  • An open-minded, can do attitude to tackle diverse problems with innovative, customized solutions
  • Patience and passion for teaching others about insights methodologies and best practices
  • Ability to travel up to 50%
  • Bachelor's Degree from an accredited college/university
Preferred Skills
  • Experience planning and conducting UX Research
  • Expertise in the Digital insights and analytics
  • Experience designing and executing Marketing research
  • Experience in Innovation and/or Customer Experience Strategy
  • MBA or Masters Degree in Marketing Research or related field is preferred but not a requirement
  • Excellent interpersonal skills, a positive attitude and a sense of humor
Sparks Grove is an Experience Design agency. As a division of global consulting firm North Highland, we apply design thinking to plan, make, and execute human experiences that cultivate growth for clients. We use insight, foresight, strategy, design, and development to transform businesses to more human-centered, purpose-driven organizations.

If you’re interested in learning more about our approach to experience strategy & design, or to read about the exciting work Sparks Grove has produced by helping our client's solve their pressing business challenges, please visit us at

North Highland is a global management consulting firm known for helping clients solve their most complex challenges related to customer experience, performance improvement, technology and digital, and transformation. We add value and support our clients across the full spectrum of consulting, from strategy through delivery. We bring the big ideas, then we make them real. North Highland is an employee-owned firm, headquartered in Atlanta, GA, with more than 3,000 consultants worldwide and 60+ offices around the globe. The firm is a member of Cordence Worldwide (, a global management consulting alliance. For more information, visit and connect with us on LinkedIn, Twitter and Facebook.
North Highland is an Equal Employment Opportunity (EEO) employer and welcomes all qualified applicants. Applicants will receive fair and impartial consideration without regard to race, sex, religion, national origin, age, sexual orientation, disability, veteran status, genetic data, or other legally protected status. 

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